The forefoot of the NBA NikeGrip Quick Crew sock has Nike Forefoot Lock (two thin spandex bands that arch to support the foot and prevent the socks from bunching near the toes). NikeGrip on the lateral side grips the outside of the foot. Thinner mesh on top of the sock vents (this placement was determined through thermal mapping). Both of Nike’s NBA NikeGrip Crew socks are made with cushioning in the areas where basketball players need it most: on the forefoot, heel and ankle. As a result, the NBA NikeGrip Power Crew sock is the most-cushioned performance sock Nike has ever created.Ĥ. The machine can add cushion, mesh and NikeGrip where needed. The needles have wider entries to fit thicker yarn through, which enables the machine to create bigger terry loops that are knitted to sculpt the foot. To achieve optimum zoned thickness for the NBA NikeGrip Power Crew sock, Nike’s NXT developed a new machine with a larger dial and needle than anything on the market at the time. Nike also worked with collegiate and high school players on all aspects of the sock development and extended wear-testing process.ģ. Nike Basketball and Jordan athletes got first-hand experience with the NBA NikeGrip Power and Quick Crew socks at the 2016 Rio Olympics, and provided crucial insights for their development. Special versions of both socks will be worn by all NBA athletes throughout the season, and there will be a Nike sock for each uniform edition.Ģ. These are the first Nike socks to have the NBA logo. To execute the designs, Nike shared five key things to know about the new NBA NikeGrip Power and Quick Crew socks.ġ. Kevin Durant had a significant input telling the development team, “I want a lot of cushioning, But I want to feel the court.” As LeBron James added “It’s important that I don’t slide in my shoes, I need traction for cutting and jumping.” “Socks are the first line of defense,” says NBA legend Kobe Bryant, “Your feet are the most important thing you bring to the game.
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